Hooked: How to Build Habit-Forming Products

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Hooked: How to Build Habit-Forming Products Book Details

Audible Audio Edition
Listening Length: 4 hours and 47 minutes
Program Type: Audiobook
Version: Unabridged
Publisher: Nir Eyal
Audible.com Release Date: January 22, 2014
Whispersync for Voice: Ready
Language: English

ASIN: B00HZY1N0K

In response to listener feedback, the audio on this book was redone by professional narration on October 10, 2014. The quality is much improved.**

Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hook Model," a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging. Hooked is a guide to building products people can't put down. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors, this audiobook gives listeners:

• Practical insights to create user habits that stick.
• Actionable steps for building products people love.
• Behavioral techniques used by Twitter, Instagram, Pinterest, and other habit-forming products.

Nir Eyal distilled years of research, consulting and practical experience to write a manual for creating habit-forming products. Nir has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today

Hooked: How to Build Habit-Forming Products Book Riview

It is not known how many products which really have the global population "hooked" today had their founders initially think in a structured manner about forming those hooks. But now that one looks at these products from the lens of the Hooked framework, a common pattern is apparent.

And this is what impressed me about the book. It brings structure to a mostly unstructured knowledge base. Many who use these products can list out some of the ways in which user engagement loops have been constructed. But to think about such mechanisms from a common framework requires finding patterns and validating them.

Further, the framework is not just useful for post-facto analysis but also for designing new products. Since this is a generic framework, it cannot list out specifics - user motivations, psychology - for all possible problem domains. But it can help arrive quickly at how to approach the design for the problem domain you are attacking.

I am glad that Nir has also added a chapter on ethical considerations while aiming to build habit forming products. This chapter could easily have been skipped, but I commend the author for giving the topic due importance.

The last chapter gives practical steps which can be taken by existing as well as yet not designed products to construct en effective engagement loop. It would have been good to see a detailed example of thinking about a new product from grounds up and follow the steps proposed. Nir does cover example of an existing app but I felt that it did not fully cover the decision making process to arrive at the final product design.

Will recommend to all product managers and designers looking for insights into making their consumer product more engaging.