Trendology: Building an Advantage through Data-Driven Real-Time Marketing

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Trendology: Building an Advantage through Data-Driven Real-Time Marketing Book Details

Hardcover: 256 pages
Publisher: Palgrave Macmillan (November 4, 2014)
Language: English

ISBN-10: 1137479558
ISBN-13: 978-1137479556
Product Dimensions: 6.2 x 1 x 9.6 inches

Trendology: Building an Advantage through Data-Driven Real-Time Marketing Book Synopsis

In today’s ongoing battle for consumer attention, brands have been using a new strategy called real-time marketing to engage their audience on topics that are already top of mind. In Trendology, Chris Kerns uses a data-driven approach to analyze how brands are using social media to finally answer the burning question: How should brands best capitalize on trends?

Kerns dives into the data from more than 100 of the top brands on Twitter (including Disney, MTV, Starbucks, Coca-Cola, BMW, J.C. Penney, Nike, Sony, IKEA, and many more) to uncover patterns of real-time marketing performance across huge global events, smaller pop culture moments, breaking news stories, and daily hashtag trends. Along with these insights, readers will also learn:

– What works for brands doing real-time marketing, and what should be avoided?
– How to measure the performance of your real-time social strategy
– How a brand can leverage trends on an every-day basis
– Best practices to build a data-driven approach and team
– The future of brands and social trends, including interviews with digital thought leaders from Arby’s, the Boston Celtics, the Wharton School, the PGA Tour, and many more

Trendology brings insight to a topic that has, for too long, been fueled by opinion and luck. This book not only shows that real-time marketing is here to stay, but gives brands the tools and guidance to build out a smart, data-driven approach to the newest marketing trend. Read online Trendology: Building an Advantage through Data-Driven Real-Time Marketing book now.

Trendology: Building an Advantage through Data-Driven Real-Time Marketing Book Review

You should spend some time with a copy of Trendology because staying relevant is more critical than ever (and never goes out of style)

As the speed of communication with your audience decreases, the opportunity to be a real-time marketer increases. Kerns lays out why real-time marketing will likely become the new normal as brands improve their abilities to focus on long held priorities: relaying their message with better communication with customers and the acquisition of new customers from a target market. As Kerns so aptly states, “Marketing…will follow an audience’s attention, and as that attention demands more and more relevance, RTM will become more and more just a new way to do marketing.” What audience doesn’t want more relevant content? What company doesn’t want to send out more targeted messages?

Whether you’ve been in social media marketing for years or you’re new to the space, you will uncover something insightful with every chapter: from the untold stories behind social media moments to the ways you can make real-time marketing happen for your brand.
I’m even getting a copy for my mom Chris shares a playbook to demystify the real-time strategy, lays out a hands-on plan to improve your approach to real-time, and reminds you as a reader that all of this works when we showcase the power of relevancy. Get online Trendology: Building an Advantage through Data-Driven Real-Time Marketing today.